The communications agency for the built environment will use its new M monogram as a frame for photographs and for brand animations.
Supple Studio rebranded and designed the visual identity and website for communications agency Meeting Place, with an animated logo and color scheme reflecting its specialization in the built environment.
Meeting Place works across the built environment sector, targeting a mix of land promoters, asset managers and planning and development professionals. Supple won the job after an interview after being recommended to the agency by Taxi Studio. Taxi had already completed the strategy phase for the Meeting Place rebrand and needed a smaller agency to implement it as a new identity.
According to Mike Jenkins, Meeting Place’s head of design and digital, the agency’s identity hadn’t kept pace with its growth rate. The new identity is designed to highlight Meeting Place’s ambition to ensure the built environment is harnessed as “a force for good,” says Jenkins.
The identity is based on the agency’s two pillars – people and progress – and seeks to “show the positive change that can happen when they meet,” says Jamie Ellul, founder and creative director of Supple.
The iconographic logo consists of two shapes that combine to form an M monogram. Once the shapes overlap, they also form a house in the center of the icon.
Supple applied the symbol as a graphic tool throughout the brand and used it to frame photographs. In animations, images appear in the house shape in the center of the logo “to illustrate what happens at the meeting point between the two elements [people and progress]’ explains Ellul.
Geometric shapes are also featured in Meeting Place’s new symbols that denote a property’s qualities, such as: B. their social value and whether there are charging facilities for electric vehicles on site.
The Meeting Place logo is based on a Google font by Philatype called Sen, which is a geohumanistic (geometric humanistic) sans. Supple chose the font for its “modern yet friendly” style and tweaked it “to balance the words when they’re stacked on top of each other,” says Becks Skinner, Supple’s design director.
The agency was formerly called Meeting Place Communications and was often abbreviated to MPC. According to Ellul, the biggest challenge was “activating the name of the meeting place in a way that felt unexpected and fresh”. To achieve this, Supple worked with copywriter Tom Brown, “from business messages to funnier, engaging moments,” he adds.
Some of the colors in the palette, like orange and stone, are related to brick and ashlar, according to Skinner. She says the pink and purple were chosen “to add a creative feel to the brand and complement it.”
Meeting Place’s new name and identity was rolled out across the new website, presentation and report templates, office signage and event graphics.