Salesforce asked to darken the logo on the Chicago office building

Salesforce asked to darken the logo on the Chicago office building

Salesforce asked to darken the logo on the Chicago office building

  • Salesforce has dimmed the brightness of a logo on its new Chicago office building at the request of a city council.
  • The logo was put up earlier this month, but local residents complained that it was too bright.
  • Salesforce is slated to move into the 500,000-square-foot Chicago office space this year.

The bright lights of the tech industry are fading — literally.

In early January, Salesforce — which will move to a nearly 60-story office building in Chicago later this year — crowned its Midwestern headquarters with a glowing fluorescent logo.

The city’s deputy mayor, Samir Mayekar, initially seemed to welcome the luminescence to tweet about the installation of the logo on January 11th.

Within days, however, Windy City residents began complaining that the lights were too bright, according to tweets compiled in a story by online newspaper Block Club Chicago, which first reported the news.

“How do we turn down the brightness now? It’s an eyesore and a public nuisance,” said a Twitter user named Dusty Sheldon tweeted in response to Mayekar’s tweet on January 14th.

Another user named gabriel x. Michael tweeted that the logo was “flashy” and “possibly bad-looking”.

According to the Block Club Chicago report, Chicago 42nd Precinct alderman Brendan Reilly asked Salesforce to turn down the brightness. The adjustment went into effect Wednesday, with Salesforce also agreeing to turn off the lights at 11 p.m. each night, Reilly’s office told the Block Club Chicago.

A Salesforce spokesperson also told Block Club Chicago that the logo’s brightness has been reduced by 70% between 5 a.m. and 5 p.m. and 25% between 5 p.m. and 11 p.m., and the logo will be completely turned off between 11 a.m. – 5 p.m. each Day.

Salesforce has been planning a major move to Chicago for a number of years. In 2018, the company signed a lease for a 500,000-square-foot portion of a building complex called Wolf Point, located at the fork in the Chicago River.

According to Curbed, construction should begin in 2020. According to the real estate information company CoStar, the official move-in is planned for this year. The Chicago City Council approved the logo in April 2022.

Salesforce did not immediately respond to Insider’s request for comment.

Leave a Reply

Your email address will not be published. Required fields are marked *