Nvidia’s RTX 4070 Ti destroys both AMD and Intel in sales

Nvidia’s RTX 4070 Ti destroys both AMD and Intel in sales

Nvidia’s RTX 4070 Ti destroys both AMD and Intel in sales

Although the RTX 4070 Ti received poor reviews, Nvidia’s latest GPU seems to be doing well in terms of sales – at least as far as the European market is concerned.

According to newly released sales figures, Nvidia managed to sell a huge amount of RTX 4070 Ti GPUs. It easily defeated its biggest competitor AMD, although the AMD RX 7900 XT offers better value for money. Regardless of how it’s rated, the RTX 4070 Ti looks to be the king of all new graphics cards to come out so far in 2023.

🔥 Graphics Cards Retail Sale Week 3 (mf)

AMD: 1665 units, 42.26%, ASP: 656 (euro)
Nvidia: 2255, 57.23%, ASP: 807
Intel: 20, 0.51%, ASP: 270

AMD Revenue: 1,092,951, 37.46%
NVIDIA: 1,819,085, 62.35%
Intel: 5,396, 0.18%#AMD #intel #Radeon #Nvidia GeForce #IntelGraphics #Nvidia pic.twitter.com/LE7FWLUNDN

— TechEpiphany (@TechEpiphany) January 21, 2023

The data comes from TechEpiphany on Twitter, which spoke about the sale of AMD, Intel and Nvidia graphics cards at a German retailer, Mindfactory. These numbers are not limited to the RTX 4070 Ti. Other cards from Nvidia have also sold well, like the ever-popular RTX 3060, as well as the Lovelace-based RTX 4080 and RTX 4090. However, the new GPU tops all of these by a significant amount in sales.

In the third week of January, Mindfactory recorded 545 sales of the RTX 4070 Ti. Also on the podium are the RTX 3060 (485 units sold) and the AMD Radeon RX 6700 XT (410 units sold). This generation of graphics cards is just starting out in the popular mid-range segment, so it’s no wonder that the bulk of the list consists of cheaper last-gen cards like the RTX 3060 Ti and RX 6600.

However, things get interesting as we move down the list. It’s taking a while for AMD’s RDNA 3 cards to show up, and when they do, it’s only fairly small quantities. Only 300 of the RX 7900 XTX were sold and only 200 of the cheaper but inferior RX 7900 XT.

Intel doesn’t have a horse in the GPU race for this generation and may not have one for a while, so the only numbers to consider are those from Arc Alchemist. The Arc A380 and Arc A770 sold 20 units together, which is a sad but not unexpected number.

The market is crying out for affordable GPUs

The RTX 4070 Ti graphics card on a pink background.
Jacob Roach / Digital Trends

Of course, these numbers are a very small sample that doesn’t necessarily reflect the state of the global market at all. But assuming the rest of the world follows suit, there seem to be some important reasons for this trend.

AMD’s RDNA 3 lineup is good so far, but the pricing of the RX 7900 XT makes it an unlikely choice – it’s a far worse deal than the flagship RX 7900 XTX. If the AMD RDNA 3 Duo was initially released, the RX 7900 XT was doomed to lower sales. Finally, with an MSRP of $1,000, the RX 7900 XTX is simply better value.

However, the release of the RTX 4070 Ti had a chance to shake things up for AMD – Nvidia was doing AMD a favor in a way. Comparing the RTX 4070 Ti to the RX 7900 XT shows that the Nvidia card is actually slower than its AMD counterpart, which could give AMD’s less-than-stellar GPU a shot. Unfortunately, that doesn’t seem to be the case.

Brand loyalty certainly plays a role. Nvidia controls the vast majority of the market, and many people continue to buy Nvidia GPUs rather than try AMD because their previous cards did a good job so they don’t feel the need to change. Similarly, AMD often gets a bad rap for buggy drivers, and while that claim is a bit dated, it’s still around.

Radeon logo on the RX 7900 XTX.
Jacob Roach / Digital Trends

Mindfactory’s pricing also benefits Nvidia. It’s cheaper than both the RX 7900 XTX and RX 7900 XT. That’s not always the case in the US, but the RTX 4070 Ti’s list price is $100 lower than the RX 7900 XT. Coincidentally, it’s also $100 lower than when the GPU was first released as the RTX 4080 12GB, only to be “unreleased” a while later.

While the RTX 4070 Ti is slower than both AMD cards, it offers access to DLSS 3 and historically better ray tracing (although our own testing puts it somewhat on par with AMD). That’s enough for many gamers to choose it over AMD, even if the performance margins are very narrow.

Regardless of the reason, the really interesting part here is that previous generation cards continue to dominate the sales charts. This shows how much the market is crying out for cheaper midrange cards. If Nvidia launches the RTX 4060 and RTX 4070 sometime in the future, and hopefully AMD follows with their own cards, maybe they’ll top the charts in place of the RTX 3060 and RX 6700 XT.

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