M&M quits Spokescandies after outrage and replaced by Maya Rudolph

M&M quits Spokescandies after outrage and replaced by Maya Rudolph

M&M’s Chocolate announced Monday it was taking “an indefinite hiatus from the Spokescandies” following controversy over their re-titled performances.

“Over the last year we’ve made some changes to our beloved Spokescandies. We weren’t sure if anyone would even notice,” he said said the brand in a statement shared on Twitter. “And we definitely didn’t think it was going to break the internet. But now we get it — even a candy’s shoes can polarize.”

“That was the last thing M&M’s wanted as we’re all about bringing people together,” the brand added.

In her place, actress Maya Rudolph has been tapped as the new voice actress for the beloved chocolate, M&M’s said.

A spokesperson for M&Ms said Maya Rudolph’s first appearance as brand spokesperson and “Chief of Fun” will be in the upcoming Super Bowl LVII M&M ad campaign.

“Maya will serve as the new spokesperson for the brand, allowing the colorful cast of M&M’s Spokescandies to step down and find a new path to pursue other passions,” the spokeswoman said.

Rudolph’s reps did not immediately respond to Insider’s request for comment.

The brand began making changes to its walking, M&M characters early last year, replacing the shoes of both brown and green female M&Ms. Most notably, Mars Wrigley, the maker of the popular chocolates, replaced M&M’s green high-heeled go-go boots with sneakers.

At the time, Mars Wrigley North America president Anton Vincent said the changes were made to make the characters “more representative of the customer.”

The changes sparked controversy from conservatives like Fox News host Tucker Carlson, who said female M&Ms are now “less sexy” in their new shoes.

In January 2022, Carlson said on his show, “M&Ms won’t be satisfied until every single cartoon character is deeply unattractive and utterly androgynous, until you don’t want to have a drink with any of them.”

The timing of Mars Wrigley’s renaming without the Spokescandies is remarkable.

Almost three years ago, on Jan. 23, 2020, Planters Nuts killed Mr. Peanut — the face of the brand for more than 100 years — in a pre-Super Bowl ad.

The brand’s new mascot, also a humanized peanut, was born during a February 2020 Super Bowl commercial that introduced him as Baby Nut.

As of December 2020, the new mascot was considered a full-grown peanut, Esquire reported at the time.

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