The fan-favorite brain teaser that people around the world are trying to solve now has a new model.
The Rubik’s Cube announced its first-ever 100% recycled Rubik’s 3×3 Cube, available now.
The sustainable product consists of recycled material and is therefore more environmentally friendly than the previously offered product.
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The original Rubik’s Cube was invented by Hungarian sculptor Erno Rubik in 1974, according to the Smithsonian.
The cube, originally called the Magic Cube, was made out of wood, paper, rubber bands and paperclips, the Smithsonian also said.
In the 1980s, the kid-friendly brain teaser was in stores.
In theory, the cube was quite simple. It’s a 3×3 color cube that you have to separate with the goal of showing a color on each side of the cube at the end.
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With the right turning movements, the player can successfully complete the challenge.
However, the game is known to be extremely difficult for many.
Spin Master’s product has been popular in homes for almost 50 years.
According to Guinness World Records, around 400 million Rubik’s Cubes have been sold since 1980.
Many people around the world participate in “Speed Cubes” and compete to see who can solve the cube challenge the fastest.
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Rubik himself never measured his personal time to complete the cube due to a lack of competitive interest, he said in an interview with Guinness World Records.
The new product is part of Spin Master’s “Playsponsible” initiative, which aims to encourage children to behave in a more environmentally friendly manner.
According to a media release, the new product is not only 100% recycled, but is made from 100% recycled ABS plastic and 100% recycled cardboard packaging.
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The cube is a step in the right direction, said Tammy Smitham, Spin Master’s vice president of communications and corporate citizenship.
“We are committed to responsibly bringing the joy of play to children and families, and the Re-Cube represents a significant opportunity to make a lasting impact on both the toy box and the planet,” she noted in a media statement.
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The cube is also FSC-certified (Forest Stewardship Council) – which means that according to Spin Master it meets the highest criteria for sustainability standards.
The new cube is available on Amazon for $12.99.